Do you remember having a conversation with a college friend at 4 AM where both of you jumped at the idea of having your own restaurant as a business model? There’s a chance that one of you stuck with the midnight dream and you now find yourself struggling to keep up with the times. You need one of those revelation nights to re-imagine your business — and that’s where Smart Kitchen Company steps in.
The food industry as we know it has been evolving at a fast pace over the years. The consumers haven’t just adapted or taken a liking to new cuisines, but have also adopted food technology, i.e., online food ordering and delivery services. The rising trends in terms of searches of ‘food delivery near me’ are testimony to the fact that college kids, people living on their own — and even families — love to indulge well within the comfort of their own homes. Now, with COVID-19 changing our lifestyles even further, food delivery is going to become a norm. The seamless ease with which mobile payments and delivery are now a reality of today makes it possible for a cloud kitchen model to be the recipe for success that a food business needs today. A digital restaurant that does doorstep delivery is the essence of a ghost kitchen or dark kitchen as some may call it.
When it comes to replacing traditional brick-and-mortar structures and having a scalable business model, a cloud kitchen in India is something start-ups and even established restaurants can explore. For one, it has the advantage of scaling down on operational overheads. From a common kitchen, one can cater to a multiplicity of cuisines which is why changing up a menu is always welcome. The latter actually plays a more important role as customers, even brand loyalists, are always on the look-out for something new. In this respect, food delivery in Delhi and Gurgaon have been popular with these two being business hubs in North India. Due to a varied workforce, people living here belong to multiple backgrounds and hence, these two markets have seen a great rise in delivery kitchens across cuisines. You’ll see a Chinese restaurant perform just as well as a Japanese one, and that was unheard of a few years ago.
There are many target audiences a cloud kitchen can seek to draw in; internet users, people with disposable income, people living away from families, and of course, weekend spenders. For people entering the food industry, a model like this is the ideal way to go as it makes increased trials possible while making optimal usage of space. A food business owner has a playground to try out new recipes, have fun with her/his offering, and tweak growth strategy multiple times at a low-risk before hitting jackpot. As such, the cloud kitchen business optimised for food delivery is en route to revolutionise the food and beverage business. It is the perfect place to be for visionary food entrepreneurs who have an appetite to think out of the box and experience unprecedented returns at low costs.
Even as the dynamics of the food industry will continue to evolve and expand, a delivery kitchen model is here to stay. Experts say the next step could be robot deliveries, voice ordering, and drone deliveries to talk about a few. With the way technology is evolving, this doesn’t seem like a far-fetched reality. The smart way forward is a smart kitchen that is easily accessible to your customer on their phone. And this way, you won’t just live your college dream of running a food business but actually succeed beyond your expectations.
